Remote B2B Message/Content Workshop

 

2-Session Brainstorm built for B2B teams tasked with lead-generating content. Delivers stronger product/service/brand messaging and stickier content ideas.  

 

Session One: Refine Your Message (2 hours) 

• Expert facilitated online whiteboard session to identify your most engaging/competitive/effective (product/service/brand) message

Session Two: Activate Your Message  (2 hours)

• Expert facilitated online whiteboard session to brainstorm powerful content ideas that provoke response

2 sessions. 2 hours each. Held at least 2 days apart. 

Includes: 

• Sound Check #1- Briefing call w/you+me to unpack assignment and check my understanding of your product, target customer and competitive marketplace 
• Brain Board #1 - Custom Message Workshop agenda to prompt fresh thinking, refinement AND TEAM ALIGNMENT around (how to best communicate) your product's key competitive advantage
• Brainstorm #1 - 2 hour, professionally facilitated remote session in My Brainstorm Studio for 12 brains

• Idea Harvest Board #1- Filtered, synthesized & polished recap of session's top messaging solutions to Refine Your Message; used to ground Session #2

• Sound Check #2-Follow-up call w/you + me to discussion Harvest #1 and Message Refinement before proceeding to content ideation
• Brain Board #2- Custom Brainstorm agenda to generate fresh and addictive Content Ideas based on your refined message
• Brainstorm #2 - 2 hr. professionally facilitated remote session in My Brainstorm Studio for 12 brains 
• Idea Harvest Board #2- Filtered, synthesized & polished recap of session's top Content Ideas, plus snapshot of all participant output - delivered 48 hrs after session.  Because no one needs or reads pages & pages of meeting notes...

  For max effectiveness same participants should participate is BOTH sessions.